According to the 2017 census, there are 47 million seniors in the U.S. By 2060, this number is projected to grow to 100 million. This means one thing: the competition among senior living facilities is fierce.
Hiring a senior living marketing agency can help propel your business. But how do you chose one?
Why Is Picking the Right Agency Important
Finding the right team will help drive sales and occupancy, so you need an agency that understands your marketing needs.
In order to get more eyes on your business, you’ll require both inbound and outbound marketing strategies that work for not just seniors but also their families and loved ones. Not every agency can do that.
What Sets Us Apart
Selecting an agency with solid strategies but little knowledge about senior living could be your downfall.
We specialize in seniors living, so we know who to market towards and how. It’s important to bring your message forward not just towards prospective occupants but also their families, who need to know exactly how you can help them as a unit.
On top of outbound marketing strategies (TV commercials, print ads, direct mailers, radio advertising) utilizing inbound strategies is key. Communicating with your customers will offer them peace of mind. Contrary to popular belief, more and more seniors are online nowadays, so reaching them with digital advertising is crucial.
Furthermore, we’re looking to create a partnership with you, ensuring that you’ll always stay ahead of the competition.
Here are questions that you need to keep in mind when picking the right marketing agency:
- What kind of research is necessary?
- What kind of strategies should we use?
- How will we measure milestones?
- How are results reported?
For a senior living partner, these are the pillars of a bulletproof marketing strategy. Our team of experts in various marketing strategies will help propel you towards success.